Our association with MUFG began many years ago through our relationship with Union Bank. And though Union Bank was recently acquired by U.S. Bank, MUFG remains a separate entity that has retained Media Well Done to continue supporting work for MUFG Americas. Much like our other clients, MUFG has engaged us to deliver a wide range of creative work.
Senior leadership asked us to create engaging eCards that would recognize employees who have gone above and beyond to deliver extraordinary service. We rose to the challenge with the three themes below, which were enormously well received by our clients.
The MUFG Union Bank Foundation supported programs to expand access to opportunity in low- and moderate-income communities. Each year, we helped to create a report to highlight their successes. Last year, we created this brochure from scratch culling data from various reports to compose engaging stories that helped humanize the positive impact. We then created a flipbook as a fun way to view the report online.